GO106 – Strategic Marketing Director (Women’s Health & Omnichannel Growth)

🎯 Key Search Criteria

• 💰 Salary Expectation: $130k+

• 📍 Location Preference: Jersey City, NJ (open to relocation)

• 🌍 Relocation Preference: Open to relocation

• 🤝 Engagement Preference: Open to Permanent

• 🏭 Primary Industry Expertise: Women’s Health, Regulated Marketing, Pharma/Biotech, Telehealth, DTC

• 🧭 Core Value/Leadership Style: Brand Builder, Omnichannel Campaign Strategist, Cross-functional Unifier, Workflow Optimisation

• 🗣️ Reference Quote (Fictional or Real): “A highly strategic and commercially-focused leader who delivered a new seven-figure revenue stream for the business.”

🚀 Motivation for New Role

• Seeking a leadership challenge to drive significant growth and acquisition for a brand in the women’s health or similar regulated marketing space.

• Desiring a role focused on applying extensive experience in D2C telehealth funnel optimisation and innovative digital acquisition strategies.

• Motivated to join a matrixed organisation where skill in uniting cross-functional teams (Medical, Legal, Regulatory) can enhance workflow efficiency and speed-to-market.

Professional Summary

A highly strategic marketing leader with over a decade of proven success driving strategy, creative development, and profitable growth, including 6+ years specifically in the sensitive women’s health sector. This executive is highly skilled in building powerful brands , uniting cross-functional teams within complex matrixed organisations , and optimising work-flows to accelerate campaign delivery. They excel at delivering on-brand omnichannel campaigns that significantly increase awareness, engagement, and customer acquisition. Core expertise includes digital acquisition, brand positioning, regulated marketing, and leading internal and external teams to introduce new growth levers like SEO, influencers, and blogs.

Core Competencies

• Omnichannel campaigns

• Social media & content strategy

• Digital acquisition & paid media

• Brand strategy & positioning

• Audience journey

• Product launch support

• Regulated marketing

• Creative & UGC

• Team leadership

Career History Overview (Anonymised)

• Associate Marketing Director | Women’s Health/Pharma Company | 10 months

• Senior Marketing Manager | Women’s Health/Pharma Company | 5 years, 2 months

• Digital Marketing Manager | Women’s Health/Pharma Company | 9 months

• Account Executive | Media/Agency Business | 2 years, 3 months

• Marketing Associate | Financial Intelligence Firm | 1 year, 7 months

Key Achievements

📈 Growth & Acquisition

• Launched a new seven-figure revenue stream for a sensitive women’s health product by successfully implementing a Direct-to-Consumer (DTC) telehealth acquisition funnel in collaboration with internal, pharmacy, and telehealth product teams.

• Doubled conversation rates within the telehealth funnel by leveraging analytics and cross-functional collaboration to enhance the patient experience.

• Introduced new growth levers (SEO, influencers, blogs) to drive awareness, engagement, and acquisition.

• Monitored campaign KPIs (CAC) and customer journey metrics to identify drop-off points, synthesizing insights to optimise campaign conversion rates, build A/B testing plans, and enhance customer experience.

💼 Business & Transformation

• Drove the process to improve workflow processes internally and with external partners, resulting in shortened campaign delivery timelines and enhanced collaboration between agency, medical, legal, and regulatory teams.

• Led a full brand refresh with an agency partner to evolve the brand identity, positioning, and visual assets.

• Designed a comprehensive go-to-market and sales enablement framework to support global expansion, collaborating closely with in-country partners and sales teams for alignment.

• Directed the global communications team, standardising brand guidelines and effectively reprioritising initiatives to ensure alignment with commercial goals.

🎨 Brand & Digital Excellence

• Oversaw a major U.S. packaging redesign project, directing cross-functional teams across design, regulatory, and manufacturing.

• Created a brand plan and led the implementation of digital, social media, SEM, UGC, and performance marketing initiatives to increase demand and awareness.

• Led multiple brand website and landing page launches, ensuring ADA compliance and optimised UX/UI.

• Oversaw multi-channel creative asset production (digital, print, video, packaging, collateral) for U.S. and global projects, maintaining brand voice, developing briefs, writing copy, and providing creative/claims direction.